Mercantile Software Systems, Inc. of Piscataway, New Jersey has been acquired by Harte-Hanks Communications, Inc., of San Antonio, Texas in a cash and stock transaction.
Established in 1987, MSSI has achieved preeminence in database marketing implementations using relational databases and open, client/server technology.
Its software products facilitate system development, enhance data retrieval and analysis and provide an intuitive, customizable user interface.
The Intelligent Data Loader® cleanses, households, updates and combines data from disparate sources; the Information Retrieval Engine®, a server level product, executes marketing queries against a database at unprecedented speeds; and Campaign!®, a desktop query tool, graphically displays results.
Harte-Hanks is an international direct marketing company that provides integrated direct marketing services including response management, teleservices, database marketing and marketing services.
MSSI will become part of Harte-Hanks' database offering, which provides database services to over 300 clients on five continents and in 16 countries.