OKRA Marketing Corporation of Tampa, Florida has been acquired by the John H. Harland Company in an all cash transaction. Bicknell Advisory Services, Inc. of Scarsdale, New York acted as financial advisor to the seller and assisted with negotiations.
OKRA was established in 1987 to provide marketing database services to financial institutions. OKRA's clients include the largest banks in the United States and Latin America and several Fortune 1000 non-financial firms. OKRA develops both database building and database access software. Database building entails compiling all information about an individual into one file, combining individuals into households and appending demographic data. Database access software provides the ability to sort householded data according to product usage, buying or response patterns and demographic characteristics.
Bicknell Advisory presented OKRA on a highly confidential basis to a select group of buyers who were approved by management.
John Harland sought this opportunity to enhance services to clients in the high end of the market-place.