SIGMA Marketing Group, Inc. (SIGMA), located in Rochester, New York, has been acquired by May & Speh of Downers Grove, Illinois., in a cash transaction. Bicknell Advisory Services, Inc. of Scarsdale, New York acted as financial advisor to the Seller and assisted with valuation and negotiations.
SIGMA is a full-service database marketing firm, providing an integrated package of services including strategy, analysis, creative, production and telemarketing services.
SIGMA achieves predictable and measurable results for its clients by developing and implementing marketing campaigns based on thorough analysis and modeling of client databases.
Beginning in 1994, SIGMA reengineered its operations, building an infrastructure and business methodology that would allow it to expand geographically and to serve additional industry verticals.
Having completed this restructuring, SIGMA engaged Bicknell Advisory to find a strategic buyer that would facilitate its expansion while providing liquidity to the founding shareholders.
May & Speh completed a public offering in early 1998 to fund internal growth and growth through acquisition.
When contacted by Bicknell Advisory, May & Speh was immediately attracted to the acquisition opportunity because of SIGMA's integrated service strategy, analytical capabilities and ability to advance May & Speh's industry-specific database marketing objectives.
May & Speh requested and SIGMA agreed to enter into direct negotiations, preempting discussions with alternative buyers.
SIGMA will operate as a business unit of May & Speh.